If you’re a regular here at The Branch then you will recognise one of our most used taglines ‘Iconic Vintage Photography.’ But what does this mean? Well, our images have always had a nostalgic look and feel to them - that’s one of our main USPs. In the early days this was created more so in post production using filters or ‘presets’ but, over the last 18 months or so, we’ve begun to develop a more subtle retro vibe created predominantly in camera, using actual old film lenses.
Old school lenses can be adapted for use on modern digital cameras and the results have gotten us hooked. These tiny pieces of glass, some now more than 60 years old, create an authentic vintage look with built-in bokeh and vignette that is just extraordinary.